Adopting this strategy has the advantage of raising brand awareness because your products can be seen on all of these different platforms. As a result of seeing your products more frequently, potential buyers will be more likely to make a purchase. Customers have access to these channels around-the-clock, making it possible for them to make purchases whenever they choose and boosting sales as a result. You can quickly assess which platform your consumers prefer using the data collected from selling through these several channels, allowing you to create promotions on these channels that are specifically tailored to your audience.

Because each channel functions independently, maintaining the general upkeep across all of these channels can be time-consuming, expensive, and challenging to organise. Any product update will require time because it must be done manually and mistakes are simple to make. For instance, managing inventory can be difficult. If a certain channel is not updated when a product is out of stock and a purchase is made, an unfilled order could ultimately be harmful to the image of the business.